Branding · Visual Identity · Creative Direction
Nine years building brand systems and creative work for government entities and premium brands across the UAE — including Dubai TV, Sama TV, Dubai Police, and the Ajman Government.
Ahmed Mahdy · 2026
About
A Senior Graphic Designer with 9+ years of experience building brand systems that stand the test of time. From visual identity and packaging to government campaigns and broadcast design — I translate complex ideas into clean, powerful visuals.
Based in Dubai, I work across Adobe Creative Suite and AI-driven workflows. My practice covers branding, layout, packaging design, print production, motion graphics, and creative direction — applied at the level expected by national entities and premium clients.
Years
Brands
Studios
Based
Selected Clients
Discipline
Selected brand systems — logo design, identity guidelines, and visual languages built for conferences, beauty brands, and digital agencies. An extended portfolio is available upon request.
An extended private portfolio is available upon request
Discipline
Print-ready packaging across FMCG and apparel — from frozen-food labels to fashion stand-ups. Built with production tolerances, dieline accuracy, and shelf impact in mind.
Discipline
A confidential project delivered for Dubai Police — a credit I'm proud of, with details and visuals available privately upon request and under the appropriate NDA.
Top Secret
Concept development, art direction, and document design for a Dubai Police strategic initiative — "Policing 5.0". Full visuals and case-study materials are not displayed publicly out of respect for client confidentiality.
Request AccessDiscipline
Broadcast promos, transitions, and cinematic spots produced for Dubai TV, Sama TV, and Ramadan campaigns. The featured promo below opens the reel; supporting work follows.
A festive Ramadan campaign built around a celebrity face — art direction, key visuals and a cinematic film for one of the region's largest fashion retailers.
Watch on YouTubeDirection and strategy for a new collection launch — translating a brand idea into a moving, cinematic story.
Watch on YouTube
A fully AI-generated fashion editorial — controlled lighting, styling and composition with realistic, campaign-ready results.
Seasonal lookbook photography and layout — warm, premium styling across a full loungewear story.
A menswear social series — one visual language across every product, built for feed consistency and shelf recall.
A fabric-led series turning texture into the hero — velour, leather, suede and more, each a scroll-stopping frame.
A ten-part texture campaign for Splash — a consistent typographic system laid over rich, tactile close-ups.
The detail chapter of the same system — cuffs, panelling and embellishments framed as design signatures.
Clean, conversion-focused product photography and styling for online retail — consistent, catalogue-ready across the range.
Let's Build Something
Available for full-time roles & select freelance projects
ahmedmohamedmahdymohamed@gmail.com
Discipline
Social Media Design
Campaign-level social design for government entities and consumer brands — from national occasions and conference panels to luxury salon marketing.
AIUPC Conference
Ajman International Urban Planning ConferenceAjman Human Resources
Government of AjmanRNJ Luxury Salon
Beauty · Mirdif Dubai